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The only way to build your following and become more effective if you promote your brand on Instagram is to track the appropriate metrics. As a marketing company, it’s critical to keep checks on your clients’ performance across various social media platforms to check what’s working and what isn’t and to alter their social media strategy as needed and Instagram is no exception.

Here are several key on Instagram metrics to track to assess your client’s effectiveness.


The number of people who saw your content refers to as impressions. It also contains posts that haven’t gotten any likes or reviews. You can examine how well you’re promoting your content on Instagram by looking at the data.

Hashtag Guarantees

Using Hashtag guarantees that your content sees by a large number of people, increasing your impression score. Keep a close eye on each of your postings to see which patterns aid in the promotion of your content to your target audience.

Follower Growth Rate

A company’s Instagram profile with tens of thousands of followers is not indicative of its success. Many companies are unable to keep them. You should concentrate on the rate of growth rather than the number of followers. If your growth rate is high and constant, it’s clear you’re employing the best strategies for gaining and keeping followers.

Follower Engagement Rate

This is one of the most powerful Instagram metrics that every business should keep an eye on a regular basis. While engagement refers to the total amount of likes and comments you’ve received, the Instagram engagement rate indicates how many of your followers have shown interest in your messages by taking action.

The engagement rate, like reach, is a more useful Instagram measure to examine than the basic engagement number because it’s associated with your following count, allowing you to check your performance. Maintaining a constant check on your Instagram engagement rate for each post by followers, as this tells you what form of content appeals to your users’ hearts and connects with them.


Reach Report engagement rate by reach is also included in the list of Instagram data available only to owned accounts, and marketers can only compare their competitors based on their followers’ engagement rate. As a result, it is clear that brands can only measure their success based on the rate and quantity of followers they have. Comparing with competitors suggests when it comes to Instagram engagement. Reach is one of those Instagram KPI indicators that can assist a business to achieve certain goals in a short amount of time and get exposure to a large audience. It is critical to develop concise and engaging content in order for your followers to interact with your company.

Instagram stories

Instagram stories can be photographs or videos, but they only last for 24 hours. More businesses are starting to use stories as part of their social media marketing strategy, thanks to simple video-making technologies.

It’s tough to gauge interaction on your stories because they only endure 24 hours. You can get a good notion of how your stories are performing by combining a few data pieces and doing some computation.

Here are some ways to measure the success of your Instagram stories:

•         The number of unique views indicates how many people have seen your story. You may still see how many views each tale has received if you’ve posted many stories.

•         The completion rate indicates how many people read the entire story. This is something else you’ll have to figure out on your own. Divide the number of people who saw you’re most recent story by the number of people who saw your most recent story, then multiply by 100.

•         Direct messages to your story: This information reveals how many individuals sent a direct message to your brand from the story. Because users can’t like or share any of them, this gives you the most accurate engagement metrics. To calculate your make-do engagement rate; divide the number of DMs from your story by the number of views.


Likes on Instagram are wonderful, but when it comes to interaction, comments are more valuable. It takes a second to touch the “like” button, but it takes effort and thought to type out a comment. When someone leaves a comment, it means you’ve caught their attention and made an emotional connection with them.

But, the amount of comments you receive is a crucial measure to check. Keep an eye on your average to see if it improves or decays. If your typical number of comments has decreased, try to figure out why your viewers aren’t as interested as it once was.


Brands are paying attention to saves as a helpful metric. Users can collect and store posts by hitting the “bookmark” button in the lower right corner of each Instagram post. You can learn what material causes the most saves by measuring the number of saves your articles receive over time and using this information to drive your future approach.

Engagement on Instagram Reels

When it comes to Instagram Reels, they’re the genuine deal a guaranteed way for companies and creators to grow their following. Reels are entertaining and engaging, and they’re ideal for building brand recognition. They can use for everything from engaging instructional to promoting new product releases. If you’ve been using Reels, you’ll see Reel interactions (which reflect the number of unique people who have viewed your Reel) and Plays (the number of times your Reel has played).

Average Best Times to Post

Finding the optimal time to post allows you to reach your audience when they are most likely to connect with your material, rather than when they are half asleep or preoccupied with something else. If you’re not sure where to start, we looked at over 35 million feed posts (excluding Reels and IGTV) to find the optimal times to publish each day of the week. Of course, each account will be different depending on your business and target demographic, but it’s an excellent place to start. Later takes care of all the grunt work for you. The Best Time to Post feature in Later determines your top seven publishing times based on your best-performing posts from the previous month.